Don’t Drive Fans to Facebook

The point of social media sites originally was to start communicating with your customers. Then Facebook came into the picture and began to sell ads that result in little to nothing.

A few facts about Facebook:

1. Not all of your updates reach 100% of your fans. They reach something like 1% or less of your fans.
2. Money you’re paying for “Likes” may not even land your customer on your Facebook landing page. It may just be a one-time interaction of non-consequence.
3. Fans on Facebook are either fickle or “Like-Happy”. This means that a customer who likes your page will also like a thousand others.
4. Fans will not spend time on your Facebook Page. They will jump from one page to the other, to checking out the latest update their friends have made. No one cares about your brand TRULY on Facebook.

How to Avoid the Pitfalls of the Facebook Brand Trap:

1. Use Facebook to land customers onto your webpage
2. Use Facebook as a gathering space for customers & true fans of your brand
3. Use Facebook as a space to gauge creative campaigns that you are thinking of launching for your products and services through a carefully crafted series of posts.
4. Use advertising sparingly and do so to your existing fans to increase conversion rates and traction amongst them.

Facebook is not the end. It’s a means to an end. If you forget that then you have failed at your marketing job. The goal is always to get your customers into a singular experience onto your own website and grab them with meaningful content. Facebook assists in bridging the gap, there are just too few people who understand customer service and even fewer that understand social media.

It is important to not listen to everything everyone throws at you. Have an expert consult with you on how your band can increase sales, awareness and customer retention using Facebook and other social media. Don’t just jump into the mix because all your competition is doing so.

"Let’s G chat about social media and how it could help your business or non-profit organization. Free consultations everytime we’re online. Invite begin@dpmsocial.com to your list of chat friends."

"For success in social media, AKL stands for two things. Always Keep Listening & Always Keep Learning."

DPM*Social

Flying Into the Sun

The Shuttle Carrier Aircraft transporting space shuttle Discovery to its new home heads into the sunrise as it departs from NASA’s Kennedy Space Center in Florida at 7 a.m. EDT. The duo headed south to fly over Brevard County’s beach communities, offering residents the opportunity to see the shuttle before it leaves the Space Coast for the last time. Photo credit: NASA/Lorne Mathre

(via unknownskywalker)

Pretend you’re writing on a type writer. Commit. Learn to crave the flow. Not the words.

— M. Night Shyamalan (@MNightShyamalan) March 1, 2012

DIY project du jour: Turn jars into speakers

Sarah Pease, a furniture design student at the Rhode Island School of Design, made these super-cool “AudioJars.” 

To make your own jar-speakers, you could use David Mellis’s open-source speaker information / tutorial, like Sarah did.

(via Dude Craft)

For other jar reuse ideas, check the Unconsumption archive here.

(via unconsumption)

Banksy on Advertising

Ghosts by Glass Animal →

Click the link for a bodacious album by my excellent friend, creative collaborator and supremely Irish brother from another mother, Michael Mahoney aka Glass Animal.

Genesee Sun gives local news to residents of Western New York. For someone who has long since moved from the area back to his home in NYC and then finally half way around the world to India. It is channels like these as opposed to anything else that grabs my attention. Local is the key to social media.