We hate these word crimes too! Thank you, Weird Al!
Every tweet, status, chat and email matters. Are you using these tremendously influential media properly?
Recently, I’d posted something on Linkedin which ended up helping a friend tremendously. But had I posted it 5 minutes earlier, it would have been much more negative. Just imagine, I introspected and realized that I should only be positive. And due to this small decision, I got a superbly nice message from my friend this morning who said that the note was just what he needed at the time.
We often fail to realize our influence, reach and impact when it comes to social media.
Now for a business, this becomes a crucial reason to strategize completely before going out into the open public.
A change has arrived in India and in a big way. When I first moved to India in 2009, it felt as though the country was digressing instead of progressing. A few years later I can now definitely say due to a group of passionate individuals, a change has arrived and if utilized by the population at large, it will redefine the country.
Problems in major metropolitan cities worldwide are similar. They are created by the issue of having too many people in very little space. Add to that poverty, inequality, bad weather and the mixture of a variety of ways of thinking.
The issue in Mumbai and other major Indian cities is with corruption. The auto rickshaw driver will demand an extra fee, will not take you where you need to go or just ignore you at the moment you need it the most. These are typical scenarios. Before you step outside of your home, the first person and last person to see you is the security guard who has a very minimal salary (read: easy target for bribes).
Food contamination is also rampant. Harmful colors are added to restaurant food (who all cook nearly the same items), adulterated milk is the norm and unsanitary conditions plague food at the finest dining establishment to the local street vendor.
Roads have potholes, garbage and road rage. People in India, I think, genuinely believe that if you own a car, you are a better human being, a superior life form amongst the non-driving pedestrians. They feel that they can come within inches of or even hit you and get away with it, because after all, their life is more important and valuable than a person who is walking down the street.
Politicians, lawmakers and bureaucrats. So much has been written and said about them that I really have no reason to intervene and also I know very little about the political scenario in India. I just know that whether you’re on the train without a ticket or have crossed a red light, Rs. 50 to Rs. 100 bribe is enough to get you a free pass.
And now, after so many years, I feel that something that Mahatma Gandhi would have been proud of has arrived. A new kind of revolution is upon India and it is known as ChangeBhai. It’s a website through which individuals can report issues like corruption, child labor, animal cruelty, potholes, non-working traffic lights, trash, garbage, irregularity in food substances, auto rickshaws not plying, parking menace and so much more.
They have empowered the average individual. A task that is hard to accomplish anywhere, let alone in a burgeoning country like India. Now, a person like me who very much used to feel powerless and without a voice now has a very powerful friend on their side. A single report will get resolved usually within a matter of days, if not hours. The reports are sent to the right individuals, updates are made on the tickets and things are CHANGING! Happening as we speak!
I want each Indian to visit www.ChangeBhai.in and file a report. Any issue. No issue is too big or too small. Just report it! I filed a complaint about autos not plying at Borivali East station on Monday and it was resolved on Wednesday. They keep track of all the issues being fixed, get in touch with the right authorities to deal with the menace.
ChangeBhai is a game changer for India and if you haven’t done so already, you need to get on board and become a change maker for a better India.
Disclosure: DPM*Social is the official digital marketing partner of ChangeBhai, but we fully believe in the site. Everything we’ve written is not in interest of promoting ChangeBhai, but in the genuine wish of seeing progress happen.
Still D.R.E. I was gonna post the Eazy E song Real Muthaf**in’ G’s in which he basically trashes Dre, but I thought that would be too hateful.
It’s Dre Day! Well, at least now we know if he does decide to do Chronic 2014 or 15 or anything, he’ll have a lot of new things to brag about.
Whose opinion do consumers trust when making a purchase?
Firstly today’s consumers trust digital media more than traditional media. So right off the bat, there’s a win for the social media marketers.
Secondly, who do they trust online?
Credibility of Spokesperson
Academic or Expert: 67%
A Person Like Yourself: 62%
Regular Employee: 52%
Source: Edelman Trust Barometer