Everything will go wrong
No matter how hard you try to prevent it, something will go wrong. It will not be according to your plans. Today we managed a free webinar as part of a branding campaign for a national accounting journal. The audio did not work. Lots of people panicked. But nothing could have been done. The technical issue had never occurred before and it was out of the realm of control of our vendor and their...
YOU DON’T NEED A GYM, YOU NEED A GOOD SUIT– Bad copy is everywhere. You just have to look to find some. This one courtesy of what seems to be a chain of “custom” suit makers. Mass customization. Gah.
via Seth Godin
Use psychology not focus groups →
Seth Godin talks about spreading ideas. I didn’t like the latest book that he recommended. In fact, I stopped reading it after the 4th chapter. But in this video, he makes some salient points that hit home. My takeaway - to create change, you don’t necessarily have to go to the people who are “in charge”, you need to approach those who *care* about the change.
Marketing is: Great Customer Service
I ordered a backdrop for an upcoming tradeshow we’re having. I ordered it from a lesser known company for less than half the price of its competition. And I was able to secure free shipping for it. When I received by FedEx confirmation code, I was worried because it said the shipment was coming from China. I informed the vendor of my concern and here is what he wrote: Dhaval Very sorry for...
The Importance of Graphic Design and your Logo
I just saw a few designs by someone I’ve worked with extensively on creating marketing materials. Everytime Kate Boyle does a design, it’s something special. Each time we’ve worked on a project together, the unveiling ceremony of her design is something akin to going to your favorite artists’ gallery for a personal first-hand look at their latest masterpiece. You...
Creativity in your ideas is great. Setting up a routine is better. I’ve been on a holistic plan for quite some time now as most of you know. One thing I’ve observed is that if I don’t follow my daily routine, my body will be thrown off and as a result, my mind will wander, seek out some way to calm my body down and it will be a cycle of a mess. Routines are not rigid or...
Each meal tasted better than the next!– Actual quote from Nutrisystem television advertisement. The product is some kind of gimmicky weight loss program. For those of you who didn’t catch on, it means that each meal was progressively worse. You’d think they’d check their copy.