6) On Social Media, you have the unique opportunity of taking your relationship with consumers to the level of friends, or at the least pleasant acquaintances.
Do not miss this unique opportunity of befriending your customers. No other media has allowed for befriending your customers to date. E-mail marketing, especially when not customized, is known to be spam. Trade shows are a temporary marketplace. Telemarketing is annoying. Mobile messages are the devil’s creation.
The @ symbol on Twitter and comments via Facebook are what truly humanize this medium. And the power contained within each is more significant than you can imagine.
A customer usually ends the relationship with a client once the purchase is made. If the product is good, then they’re happy. If not, then they live with it and maybe end all relations with the establishment.
On social media your customers can tell you whether they’re
Which makes it possible for you to address their concerns, join in their elation, or quell their anger.