Don’t Drive Fans to Facebook
The point of social media sites originally was to start communicating with your customers. Then Facebook came into the picture and began to sell ads that result in little to nothing.
A few facts about Facebook:
- Not all of your updates reach 100% of your fans. They reach something like 1% or less of your fans.
- Money you’re paying for “Likes” may not even land your customer on your Facebook landing page. It may just be a one-time interaction of non-consequence.
- Fans on Facebook are either fickle or “Like-Happy”. This means that a customer who likes your page will also like a thousand others.
- Fans will not spend time on your Facebook Page. They will jump from one page to the other, to checking out the latest update their friends have made. No one cares about your brand TRULY on Facebook.
How to Avoid the Pitfalls of the Facebook Brand Trap:
- Use Facebook to land customers onto your webpage
- Use Facebook as a gathering space for customers & true fans of your brand
- Use Facebook as a space to gauge creative campaigns that you are thinking of launching for your products and services through a carefully crafted series of posts.
- Use advertising sparingly and do so to your existing fans to increase conversion rates and traction amongst them.
Facebook is not the end. It’s a means to an end. If you forget that then you have failed at your marketing job. The goal is always to get your customers into a singular experience onto your own website and grab them with meaningful content. Facebook assists in bridging the gap, there are just too few people who understand customer service and even fewer that understand social media.
It is important to not listen to everything everyone throws at you. Have an expert consult with you on how your band can increase sales, awareness and customer retention using Facebook and other social media. Don’t just jump into the mix because all your competition is doing so.