Why LinkedIn is the Most Lucrative Social Network
Maybe the ugly and sort of nerdy sibling of the bunch - LinkedIn gets a bad rap - or at least used to because of its professional demeanor. But what it lacks in “oohs and ahhs” it more than makes up for in functionality, personality and overall benefit to the end user.
- LinkedIn can get you a job
- LinkedIn replaces the trade show - connect with important individuals instantly
- LinkedIn allows you to gain expertise and share knowledge
- And above all, LinkedIn is not ad-focused, it is results focused
The premium services that the network offers are for individuals to spend in order to connect with their premium professional network. For salespeople, HR professionals and job seekers alike, this is a price worth paying.
Facebook offers you targeted advertising that links to your page. So, what’s so new about that? Nothing. Google has done it for years and some would argue that it is more effective to increasing the bottom line.
Facebook is just another ad network dishing out demographic based data.
LinkedIn is a powerful social network of professionals building meaningful connections with one another in a serious manner - and one with more results.
Just a note, LinkedIn has not paid me to write this whatsoever. I have found genuine connections through the network that resulted in real business and that at the end of the day is a statistic that you can take to the bank.