Small businesses are utilizing social media alright, but not so much professionally. They just do not have the funds to do so. Makes a little bit of sense, but to truly benefit in terms of sales, customer satisfaction and attracting top notch candidates to their businesses; a little professional help could go a long way.
Fun is the first aspect that needs to be infused in every facet of your social media presentation.
- Taking pictures is fun.
- Writing random quotes is fun.
- Taking in trivial facts is fun.
- Voting is fun.
- Solving puzzles is fun.
What’s not fun is making everything in your social media campaign something to sell. Let people have fun. If they enjoyed themselves enough, they will let you know through purchases.
If they don’t, maybe you’re not providing enough fun things for them to do with your brand.
Let them have fun!
(photo by murphyfp on flickr)
Does your brand’s identity match with your company’s treatment of its human and non-human ‘resources’?
Social media marketers have, in one way, the toughest jobs of all. We have to go online into a space where the general public goes to relax, unwind and, well, be social with their friends and family and we have to try to convince them, instead, to spend time with a brand. The real great campaigns occur when we let them increase the quality of their personal interaction utilizing the brand as the medium.
Firing the wrong type of client is a relieving feeling and a step in the right direction. But always inquire as to whether they are at fault or you are not up to the mark.
Sometimes, it seems through superstition, worry, anxiety, fear of the next thing, we get scared. We stop living.
Social is being fun, happy, optimistic and living in the moment. Making a splash. Reminding people that living is a privilege and a worthwhile venture.
(photo source: ChanHawkins)
Community garden in East Village, New York
A community that plants together, stays together. Eclectic and shared space. Here there is a wonderful lesson to learn. All individuals can maintain their style, preference without hindering in on anyone else’s and come together to form an eclectic and vibrant park. A space where people can appreciate one another’s creativity and bond wholeheartedly.
Pew Research: Audience Views YouTube as Primary News Source
This is fantastic. This is the moment we’ve been waiting for. By we, I mean, individuals who graduated with a degree in Mass Communication or Journalism and somehow ended up working in a marketing arena - especially the digital social media space.
I’ve now been following one of my college town’s local news channel for a few months and it is absolutely fantastic.
What’s so great about it? It does not have 2 million hits per video. The numbers, if examined, don’t total to a lot - some have 600, some others more. But what’s beautiful about the Genesee Sun Newscast is that it’s 100% relevant.
Local Ads (read: meaningful, targeted & greater ROI)
News agencies don’t have time to examine what’s happening in the town of Nunda or Geneseo. They are so small that they do not warrant national coverage. But, on YouTube where everyone is a star - and everyone actually matters - these journalists are doing a phenomenal job of delivering the news and also EARNING MONEY through ADS! Advertisements for local businesses. That’s what’s truly amazing.
Authenticity in a Fake World
There are now automatons (robots) that have been hired. People in the Philippines write obituaries, local news stories for small towns through software programs now. In an increasingly fake world, it is refreshing to see local faces covering local news and making the connection with their audience.
We need more Genesee Suns out there and it’s already happening. The best part? The audience agrees. This Pew research study shows that people are already tuning into YouTube for their news.