Integrity is the Secret of Success
in·teg·ri·ty [in-teg-ri-tee] noun
Shama Kabani is a name worth knowing. Her panache for the game is quite evident in her success. Kudos to her.
"I"ndividual or Tribe: Choosing the social media Strategy for your business
Is social media really creating tribes as Seth Godin so famously boasts in his books or is it just a way for individuals to play the “I’m better than you” game in a new and massive way.
Sure, you can say certain products, films or properties have that mass appeal and gather a large group of people around the campfire. And in those instances, by and large, it’s an opportunity to mingle about the ideas or go gaga over the fandoms of their choice.
Now let’s take the concept to Main street and we have some trouble. Sure 20 different people like the same coffee, but is it really enough for the lovers to join together, congregate and feel connected about drinking the same cup from the same vendor? Maybe.
But in order for the brand which has little to no notoriety in the overall marketplace, they are competing for the attention of the individual. The tribe is yet to be built. The people still need a compelling enough reason to even try the product or service out on their own.
That is where creating a unique experience comes in. On social sites, your presence needs to enrich the individual’s day in some meaningful way possible. They need to get their quench of thirst in order for them to even think about joining the overall group and eventually building a massive group of your product’s supporters.
Now is the perfect time to check whether your strategy is twofold or not. Contact Dhaval for a detailed analysis.
Small businesses are utilizing social media alright, but not so much professionally. They just do not have the funds to do so. Makes a little bit of sense, but to truly benefit in terms of sales, customer satisfaction and attracting top notch candidates to their businesses; a little professional help could go a long way.
Fun is the first aspect that needs to be infused in every facet of your social media presentation.
- Taking pictures is fun.
- Writing random quotes is fun.
- Taking in trivial facts is fun.
- Voting is fun.
- Solving puzzles is fun.
What’s not fun is making everything in your social media campaign something to sell. Let people have fun. If they enjoyed themselves enough, they will let you know through purchases.
If they don’t, maybe you’re not providing enough fun things for them to do with your brand.
Let them have fun!
(photo by murphyfp on flickr)
Does your brand’s identity match with your company’s treatment of its human and non-human ‘resources’?
Social media marketers have, in one way, the toughest jobs of all. We have to go online into a space where the general public goes to relax, unwind and, well, be social with their friends and family and we have to try to convince them, instead, to spend time with a brand. The real great campaigns occur when we let them increase the quality of their personal interaction utilizing the brand as the medium.
Firing the wrong type of client is a relieving feeling and a step in the right direction. But always inquire as to whether they are at fault or you are not up to the mark.