Agencies like DPM*Social are becoming more the rage for corporates who really want to sink their teeth into the digital realm. Focus focus and more, in-depth focus is always the key to good advertising and it just makes sense.
9) A social media calendar should be implemented for all your brands.
Like a newsroom, the feeds of content should stream through to your audience constantly. There should never be a pause.
Keep in mind major holidays, events, and always be on top of current news of the industry you’re focusing on.
It’s simple - look at the schedule, find stories for it, schedule posts and keep on trucking.
In order to create the next big viral video, you need a few different elements. But the one thing that your video, website or even app needs is something that no one else can make for you and that is:
1. A Message
Without a message, whether it’s one of humor, love, the human condition, the wonderment of nature, whatever else, it needs to exist.
A video with no message and simply tactics leaves the audience dry and not willing to push forth the boredom to their friends.
The other benefit of having a message is that you’ll most likely align the theme of the video with what your company or you personally offer that no one else does.
Start figuring out your own message, take a stock of which items that have been sent to you have been compelling enough to send forth to your friends. And then, realize what you must do in order to create the next big viral blockbuster.
I just left a comment on a post by frog social’s blog regarding the topic of Facebook fan buying.
Here’s what it boils down to:
Great post. I’ve always found that there are 2 ways you’ll have to spend money.
By being a well-financed corporation, you’ve spent money in R&D, years of traditional advertising, physical shops, well maintained SEO campaigns and millions of dollars in other expenditures. So, people now know you.
On the other hand, if you’re a small business selling donuts in the middle of Las Vegas, the only way to gain notoriety is by making people aware through sites like Facebook, e-mailing friends, family and anyone whose address you have to inform them about your product.
Company A may not have to spend any money on Facebook.
Company B needs to spend money on Facebook.
And once a flow begins with content publishing, then the true fans will stay and the “likeaholics” will fade away.
You’ve been posting photos, links, texts, videos and answering comments. Your followers have responded beautifully to some posts, while not to others, what’s a social media manager to do?
Keep on going. Continue posting. Wait for inspiration before compiling a post. Reblogging or retweeting or Sharing are good ways to cut the gap in between genuine creativity and pangs of hopelessness.
Keep them engaged. Keep them locked. Keep them believing that you have what it takes to improve their day.
6) On Social Media, you have the unique opportunity of taking your relationship with consumers to the level of friends, or at the least pleasant acquaintances.
—
Do not miss this unique opportunity of befriending your customers. No other media has allowed for befriending your customers to date. E-mail marketing, especially when not customized, is known to be spam. Trade shows are a temporary marketplace. Telemarketing is annoying. Mobile messages are the devil’s creation.
The @ symbol on Twitter and comments via Facebook are what truly humanize this medium. And the power contained within each is more significant than you can imagine.
A customer usually ends the relationship with a client once the purchase is made. If the product is good, then they’re happy. If not, then they live with it and maybe end all relations with the establishment.
On social media your customers can tell you whether they’re
:)
:(
>:-(
Which makes it possible for you to address their concerns, join in their elation, or quell their anger.
But this is just customer service and good social media conduct… and leads us to the topic of our next Secrets, which will be next Monday, October 3rd: What to Post to Turn Customers into Friends.
Social media, the vast and uncharted land is no more. It’s the gold rush and baby everyone wants a nugget.
Mom & pops, van capitalist hipsters, multi-billion dollar corporations and even the president of the United States is gaga over the microblogging platform. But what is the way to win the hearts of your followers on Twitter?
Here are a few tips.
Follow these rules and win hearts of your audience members!
A delicious monthly (or less frequent) newsletter about the world of social media. It will come with at least one picture of a vegan food item and recipe and maybe music.
This is the social media newsletter your parents told you didn’t exist. Well, guess what. It does.
Email us at begin at dpmsocial dot com or message us on Facebook or Twitter to join. We’ll need your e-mail address for it.
DPM Social is a social media marketing firm located in mumbai & new york city
(PEACE + LOVE) X INFINITY =
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